AncestryDNA® Origins

What I did
Led the redesign of the flagship AncestryDNA® Origins feature in the iOS and Android apps. Added new navigation, visual design, and interaction design.
The impact
  • Paid subscribers
  • Conversion
  • Winbacks
  • Returns by 14 days
  • Engagement
Platform:
Mobile apps (iOS, Android)
Role:
UX Design Lead
Year Shipped:
2025
Team Setup:
Team setup: 1 design lead, 1 product manager, 3 iOS engineers, 3 Android engineers. Q4 2024.

Case study minifilm